The Code (When You Make A Promise, Keep It)

One of my favorite cowboy movies is “Lonesome Dove”.  It was set in 1876, during the heyday of cowboy driven cattle drives which developed our perceptions of what we now know as a Cowboy.
The movie was based on the actual life of Charles Goodnight and Oliver Loving, and the relationship they built as pioneers during those first cattle drives.  The two leading characters in the movie, Gus, portrayed by Robert Duvall as (Oliver Loving), and Woodrow, played by Tommy Lee Jones as (Charles Goodnight) could have written the “Cowboy Code” as they lived it out.  One of my favorite lines from the movie comes after Woodrow diligently hauled Gus’s body in a wagon from Montana to Lonesome Dove to bury him.
Woodrow had earlier promised Gus he would bury him under a pecan tree by the creek on Lonesome Dove.  Real life accounts report that Goodnight hauled Loving’s body from New Mexico to Weatherford, TX to bury him.  Real or fictional  It was a long, tough journey, and most people would have given up and just buried Gus anywhere.  But not Woodrow.  After he buried Gus he put up the grave marker made of the famous Hat Creek Cattle Company sign, and said.
“I guess this will teach me to be careful about what I promise in the future”.
Woodrow had made a promise and he kept it.
At Great Plains, we have a promise that we’ve made to our customers.  It is something that we take very seriously and is a part of everything that we do.  Our Brand Promise is that Great Plains Kubota is “The Brand That Works…For You”. Here’s how we try to keep that promise.
– Sales –
We’ll work hard to earn every customer’s trust.

– Service –
If it’s not right, it’s on us.

– Parts –
Our goal is to have the parts our customers need when they need them.

– Rentals –
Our equipment will be ready to work.

There’s a reason behind why we make promises, and work to keep them. It’s so that we can be trusted.
At Great Plains we strive to keep our promises so that you will trust us with your business. Unfortunately, we are Human. We do make mistakes at times, and consequently loose customer’s trust. Even though we always work to correct our mistakes, damage is done when trust is lost.
Although people, businesses, and even the best of the cowboys will fail you at times with broken promises, there is One you can always trust.
In Psalms 31:14, David said: “But I trust in you, O Lord; I say, “You are my God.” My times are in your hands;”
If you haven’t, I would encourage you to place your trust in the One who always keeps His promises.

This article was written by Bill Clark in the Summer 2016 issue of Great Plains living.  To read more about Great Plains living visit www.greatplainsliving.com
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