Tag Archives: honor

The Code…Ride For The Brand

The term “brand” goes back thousands of years and originally meant “to burn”. To the cowboy of the American West, the “brand” not only identified the ownership of cattle, but it also became the symbol of loyalty, pride, and commitment. Some people credit Louis L’amour for coming up with the term “Ride for the Brand,” but I can imagine some cow boss telling a slacker hired hand cowboy that if he wasn’t going to “Ride for the Brand,” he might as well hit the trail. It was his way of communicating that if he wasn’t going to work hard, take pride in his work, and be loyal to his employer, then he didn’t need to be working there. Riding for the brand was, and is a great way to sum up a how to have a good employee/employer relationship, but the phrase can be applied in a number of ways.
As an equipment dealer, we are proud of our brand. We are constantly working to build the reputation of. We brand our caps, tractors, uniforms, buildings, advertising, and just about anything we can think of that is related to Great Plains. We are also proud of the brands we represent, and “Ride for those Brands” each and every time we open our doors. Our goal is to communicate to our customers through our actions that is the “Brand to Ride With”.
As a Christian, “Riding for the Brand”    is really summed up in a scripture that I should remember every day. Colossians 3:23 says.
“Work willingly at whatever you do, as though you were working for the Lord rather than for people.”
My goal in life is to ride for the    and even though I make many mistakes, fall off my horse, and disappoint my Heavenly Father, I hope that at the end of the day, people will see by my actions that I belong to Jesus.
In my opinion, the best example of a person “Riding for the Brand” occurred a couple of thousand years ago, long before the cowboy rode the range on the Great Plains. The apostle Paul was beaten, stoned, shipwrecked, whipped and imprisoned numerous times and said in Galatians 6:17 that “I bear on my body the scars that show that I belong to Jesus”.
Isn’t that what a “brand” is?

This story and others posted in this blog are originally published in Great Plains living.  The official magazine of Great Plains Kubota.

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